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A selection of the campaigns HYAD has run: paid social behind branded content for the world's biggest publishers, and ticket-sales engines behind record-breaking live events.
Ticket sales · Match For Hope
$30M+
HYAD ran the paid social engine behind Match For Hope's ticket sales, helping raise over $30M in collaboration with the International Media Office of Qatar. Three World Cup stadiums in Doha sold out, with 45,000+ tickets to the final edition alone.
Podcast · The Rest Is Football
Paid amplification behind one of the most iconic pairings in UK advertising.
Publisher · Pubity
The biggest sports league in the world, on one of Instagram's biggest pages.
Publisher · Daily Mail
High-street scale meets publisher reach, delivered on target.
Podcast · The Rest Is Football
A World Cup moment, amplified when timing was everything.
Ticket sales · Warner Bros. Discovery
Race-weekend ticket sales for world-championship events across the WBD sports portfolio.
Broadcaster · Eurosport
Cycling's most iconic eyewear brand, amplified across the UCI Mountain Bike World Series.
Ticket sales · The Rest Is Politics US
Sell-out live shows for The Rest Is Politics US, the American edition of the franchise, coast to coast.
Ticket sales · Formula 1
Premium Monaco Grand Prix race-weekend experiences, sold through paid social.
Publisher · The Brit Spot
Sign-up campaigns for Amazon's music platform, on the Gen Z publisher reaching a third of young Britain.
Publisher · Dose of Society
The world's biggest streaming platform on one of the UK's most-loved storytelling pages.
Audit · for Electrify
A deep paid social audit for one of the biggest AI newsletters in the world, delivered for Electrify.
Growth · Goalhanger
Always-on listener acquisition behind the biggest podcast network in the UK.
Publisher · Pubity
One of the world's biggest food brands, amplified across the Pubity network.
Podcast · The Rest Is Politics
Britain's biggest supermarket on Britain's biggest politics podcast, delivered on target.
Podcast · Goalhanger
Household-name reach through the UK's leading podcast network.
Publisher · Daily Mail
Fintech precision meets mass-market publisher scale.
Podcast · Goalhanger
Purpose-driven branded content for Cancer Research UK, amplified with care.
And more
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