Home/Branded Content
For publishers, podcasts & creators
You sold the campaign on guaranteed numbers. We make sure they land. HYAD runs the paid social behind branded posts for the world's biggest publishers and podcasts, from The Rest Is Football to Pubity to the Daily Mail.
What we run
01
Brand deals are sold on guaranteed impressions, and organic reach alone rarely covers them. We put precisely-targeted paid spend behind every branded post, monitored daily, so the target is reached on schedule, with no last-minute recovery required.
02
Whitelisted handles, branded content tags, dark posts that never touch your grid: we run the full paid toolkit across Meta, TikTok, X and Snapchat, with creative variants tested against each other so the spend lands where it works hardest.
03
Every campaign closes with reporting your brand partner actually trusts: delivery vs guarantee, audience quality, and what to do next time. The easiest renewal conversation is a target that was demonstrably hit.
04
Podcast sponsorships increasingly carry social guarantees too. We run the paid social behind podcast branded content, clips, announcement posts and sponsor integrations, proven on the biggest podcast network in the UK. Explore podcast advertising.
05
Brand deals increasingly carry guaranteed views and impressions for creators too. We run the same amplification engine trusted by the biggest publishers behind your sponsored content, so your sponsor's target is met and the renewal follows.
06
Your creators, our delivery engine. Agencies selling brand deals across a roster bring us the guaranteed KPIs and we deliver them: boosting, dark posts, pacing and reporting behind every campaign, under your banner or ours, whichever the agreement requires. You keep the client relationship; we make sure the numbers land.
Questions publishers and creators ask
Branded content amplification is putting paid social spend behind a branded post to extend its reach beyond what organic distribution delivers. For publishers and creators who sell campaigns with guaranteed impressions, amplification is how those guarantees are actually met: boosted posts and dark ads targeted at the audience the brand paid to reach.
Platform algorithms deprioritise commercial content, branded posts get a fraction of a page's usual organic reach, and posting time can't fix it. The reliable way to close the gap between organic delivery and a contractual guarantee is precise paid amplification.
We do, end to end: campaign setup, audience builds, pacing, optimisation and reporting, inside your ad accounts or ours, whichever your commercial agreements require. You keep full visibility the whole way through.
Pricing follows the campaign: a management fee scaled to media spend, agreed before anything goes live. Tell us the guarantee and the window, and we'll come back with the plan and the number.
Tell us the target and the window. We'll show you the plan.
Talk to us